Monetizing browser extensions is tough because users expect them for free
Saul Fleischman · RiteKit 431k Email List, Conversions Tough? · Sep 14, 2020 · at 5:13
Saul Fleischman, founder of RiteKit, explains why monetizing RiteTag as a browser extension was an uphill battle.
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“Conversion extremely tough. I put it to you this way. If I was addressing 10,000 people in a room and said, how many people have something, some browser extension for which you could define the product's value proposition as being delivered by the extension? I won't ask you which ones, right? Ad block would be an example though. All the hands go up, right? I say, okay, now keep your hands up if you're paying for it. So we all use browser extensions, but we think of them as free, and this one won't be.”
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