Owner.com rejected 40% of historically acceptable deals to fix churn
Kyle Norton · $5m in ARR? Your CRO Should Be Focused on These 3 Things · Aug 1, 2024 · at 6:09
This episode carries Kyle Norton's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Kyle Norton, CRO of Owner.com, describes narrowing the startup's ideal customer profile (ICP) in 2022 to eliminate high customer onboarding churn.
0:00 / 0:07exact quote · 7.7s
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“We basically turned away 40% of closed ones that we would have closed 30 days before I got there.”
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