Insight certainty 4/5 debate potential 3/5

Sales leaders should directly own customer onboarding

Kyle Norton · $5m in ARR? Your CRO Should Be Focused on These 3 Things · Aug 1, 2024 · at 15:41

This episode carries Kyle Norton's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.

Owner.com CRO Kyle Norton discusses organizational structure and single-threaded ownership in scaling B2B SaaS teams.

0:00 / 0:03exact quote · 3.2s
720p mp4 · rendered on demand · StarZero watermark
“I would strongly advocate that sales leaders should own onboarding.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Kyle Norton

Insight
Making BDRs do lead research indicates a broken data model
“One of the things here is don't let your BDRs do lead research. Give them the leads and make sure, and if they say they need to do anything with them, it means your model's broken.”
Kyle Norton Aug 1, 2024 ▶ 13:04 $5m in ARR? Your CRO Should Be Focused on These 3 Things
Assertion Not checkable as stated
Every Owner.com BDR generates over $60,000 in monthly closed ACV
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Kyle Norton Aug 1, 2024 ▶ 12:21 $5m in ARR? Your CRO Should Be Focused on These 3 Things
Insight
Do not hire sales reps without 4 to 5 daily customer meetings
“Unless they've got like four customer meetings, five customer meetings on their calendar, every single day you don't need more reps. That's not your bottleneck. It's something else.”
Kyle Norton Aug 1, 2024 ▶ 14:50 $5m in ARR? Your CRO Should Be Focused on These 3 Things
Disclosure
Owner.com fires bottom-ranked sales reps even if they near quota
“I move people out of the business that are, like, pretty close to quota. Like, they could be okay performers. I'll still exit them from the business if they're consistently at the bottom of the stack rank.”
Kyle Norton Aug 1, 2024 ▶ 18:35 $5m in ARR? Your CRO Should Be Focused on These 3 Things
Insight
Startups cannot scale headcount on friends-of-founder sales
“Your deals don't have to be massively repeatable, but they need to rhyme. You can't be winning friends of the founder deals and think that we're going to slam the gas on, on headcount and spend.”
Kyle Norton Aug 1, 2024 ▶ 2:07 $5m in ARR? Your CRO Should Be Focused on These 3 Things
Assertion Not checkable as stated
Owner.com scaled from $3M to $20M ARR in two years
“We started at three. We're just passing 20 right now.”
Kyle Norton Aug 1, 2024 ▶ 2:29 $5m in ARR? Your CRO Should Be Focused on These 3 Things
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