Insight certainty 4/5 debate potential 2/5

Mack: SMB SaaS is tough; customers churn within 3 to 12 months

Chris Mack · 1411 This Tool is Flat, Bootstrapped, Why Won't Founder Get The Hell out and Sell? · Jun 5, 2019 · at 3:04

Chris Mack, founder of content marketing automation platform Spokal, explains why high customer churn makes scaling an SMB SaaS business difficult.

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“SMB is kind of a tough space. People, Start a new platform. You know, try to handle it for three months or six months or a year and then leave.”

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More from Chris Mack

Disclosure
Mack: Spokal stopped pursuing growth and transitioned to fully remote
“We stopped growing probably a few years back and we went fully remote and now we manage everything remotely.”
Chris Mack Jun 5, 2019 ▶ 3:52 1411 This Tool is Flat, Bootstrapped, Why Won't Founder Get The Hell out and Sell?
Disclosure
Mack: Spokal slowed new feature development to maintain ~20 API integrations
“So the issue with this kind of space is it changes so fast that it's difficult to try to like you can't just build a product and then leave it running because all the other, like we integrate with probably about 20 different systems, which is kind of where a l…”
Chris Mack Jun 5, 2019 ▶ 8:05 1411 This Tool is Flat, Bootstrapped, Why Won't Founder Get The Hell out and Sell?
Disclosure
Mack: Spokal peaked at high five figures in monthly revenue
“I'm not sure there's a whole lot of point in discussing exact numbers, but we, you know, we were doing yeah. High five figures.”
Chris Mack Jun 5, 2019 ▶ 10:07 1411 This Tool is Flat, Bootstrapped, Why Won't Founder Get The Hell out and Sell?
Disclosure
Mack: Developing stealth cryptocurrency startup alongside Spokal
“I've got a cryptocurrency based startup that's kind of still under stuff. So I've got like some other things that I'm working on that keep the challenge going.”
Chris Mack Jun 5, 2019 ▶ 14:12 1411 This Tool is Flat, Bootstrapped, Why Won't Founder Get The Hell out and Sell?
Assertion Supported
Mack: Spokal operates as pure-play SaaS priced between $50 and $200 monthly
“Yep, absolutely. Right between 5200 bucks a month.”
Chris Mack Jun 5, 2019 ▶ 1:45 1411 This Tool is Flat, Bootstrapped, Why Won't Founder Get The Hell out and Sell?
Disclosure
Mack: Spokal operates with a team of four people
“We're four. We're a very small team.”
Chris Mack Jun 5, 2019 ▶ 7:33 1411 This Tool is Flat, Bootstrapped, Why Won't Founder Get The Hell out and Sell?
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