Prediction certainty 3/5 debate potential 1/5

Lugacci: Bootstrapped Paymo expects to generate $1.5M in 2017 revenue

Jan Lugacci · 868 SaaS: The Argument for Spending 100% LTV on CAC · Dec 9, 2017 · at 6:51

Jan Lugacci, CEO of SaaS platform Paymo, projects the bootstrapped company's annual revenue trajectory for 2017.

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“So we'll probably be doing around 1.5 million this year.”

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More from Jan Lugacci

Disclosure
Lugacci: Paymo remains fully bootstrapped through reinvested profits
“Yeah, we're still bootstrapped. So we kept reinvesting our own money. Into the company and we're still bootstrapped at the moment.”
Jan Lugacci Dec 9, 2017 ▶ 4:23 868 SaaS: The Argument for Spending 100% LTV on CAC
Assertion Not checkable as stated
Lugacci: Paymo serves over 20,000 seats across businesses
“That's businesses. So in terms of seats, it's over 20 K. 20.”
Jan Lugacci Dec 9, 2017 ▶ 6:17 868 SaaS: The Argument for Spending 100% LTV on CAC
Assertion Not checkable as stated
Lugacci: Paymo's monthly logo churn is between 2% and 3%
“It's between two to three percent, but usually below three percent.”
Jan Lugacci Dec 9, 2017 ▶ 9:12 868 SaaS: The Argument for Spending 100% LTV on CAC
Disclosure
Lugacci: Paymo spends $15K to $30K monthly on paid acquisition
“We usually spend from 15 to 30 K a month.”
Jan Lugacci Dec 9, 2017 ▶ 9:47 868 SaaS: The Argument for Spending 100% LTV on CAC
Disclosure
Lugacci: Paymo completely avoids advertising on Facebook
“Yeah, we don't advertise on Facebook at all.”
Jan Lugacci Dec 9, 2017 ▶ 9:54 868 SaaS: The Argument for Spending 100% LTV on CAC
Disclosure
Lugacci: Paymo customer LTV can reach up to $5,000
“It really depends on the obviously on the customer side size, but it can go up to 5000 dollars.”
Jan Lugacci Dec 9, 2017 ▶ 10:41 868 SaaS: The Argument for Spending 100% LTV on CAC
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