Quicken Loans miscalculated its Super Bowl ad by targeting millennial consumerism
Jason Vandenbrand · $70m Loaned in One Click Mortgage Lending Business with Jason van den Brand of Lenda.com EP 220 · Apr 2, 2016 · at 2:25
Jason Vandenbrand, CEO of digital mortgage lender Lenda, reacts to the public backlash against Quicken Loans' Super Bowl commercial promoting rapid mortgages.
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“I think that Quicken went out there and is trying to target millennials. And I think they quickly forgot that millennials are really not into consumerism.”
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