Disclosure certainty 3/5 debate potential 1/5

Chatmeter achieves a CAC payback period of about 10 months

Colin Holmes · 1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR · Jul 6, 2018 · at 12:46

Colin Holmes discusses Chatmeter's unit economics and payback timeline on new customer acquisition.

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“We're about 10 months in.”

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Disclosure

Chatmeter claims a 90% win rate in competitive enterprise deals

“I can Proudly saying we win about 90% of deals when we're up against competitors.”

Colin Holmes Jul 6, 2018 ▶ 14:16 1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

Opinion

HubSpot lacks the scale needed for enterprise marketing campaigns

“It is not, you know, it's just probably not good enough from a scale perspective. Better for kind of smaller businesses, smaller SaaS, but we're getting to much bigger needs from a campaign perspective.”

Colin Holmes Jul 6, 2018 ▶ 15:02 1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

Assertion Not checkable as stated

Chatmeter reached $2M ARR on less than $100K in funding

“The first four or five years was bootstrapped. We basically built a, I would say about a two million AR business on less than a 100,000 in funding.”

Colin Holmes Jul 6, 2018 ▶ 4:30 1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

Assertion Not checkable as stated

Chatmeter reached nearly $10M ARR on just $2M total funding

“We're in the ballpark of that range.”

Colin Holmes Jul 6, 2018 ▶ 7:09 1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

Disclosure

Chatmeter's average ACV is $50,000 to $70,000 per year

“The average is about 50 to 70 grand a year.”

Colin Holmes Jul 6, 2018 ▶ 2:37 1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

Assertion Not checkable as stated

Chatmeter doubled headcount in three months after raising $2M

“We went out to raise a million. We ended up raising about closer to two million. We grew from about 15 employees to roughly 40 within three months.”

Colin Holmes Jul 6, 2018 ▶ 6:09 1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

Chatmeter achieves a CAC payback period of about 10 months

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