Disclosure certainty 4/5 debate potential 1/5

Berry: Private equity firms show up nonstop to buy ConvertKit

Nathan Berry · ConvertKit's Shocking Growth to $25m Revenue, Power of Creator Economy · Apr 7, 2021 · at 22:52

Nathan Berry, founder and CEO of ConvertKit, discusses acquisition inbound interest and his refusal to sell.

0:00 / 0:11exact quote · 11.7s
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“We haven't had like a crisp, you know, like here's the offer on the table, but like the private equity people show up nonstop, you know? And I just always like saying no thanks before it gets to”

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More from Nathan Berry

Assertion Supported
Berry: ConvertKit is far ahead of Mailchimp's eight-year growth curve
“When I look at the curve that I'm on with ConvertKit, and if, and the curve that MailChimp did, if we were to overlay those two, ConvertKit is far ahead. Like if we put the start date of the two of them, ConvertKit is far ahead on that curve than MailChimp was…”
Nathan Berry Apr 7, 2021 ▶ 22:20 ConvertKit's Shocking Growth to $25m Revenue, Power of Creator Economy
Insight
Content marketing is a hard way to bootstrap early SaaS
“For trying to grow a SAS business content, by the way, is a really hard way to grow a business. Like go from zero to one and like basic, like no traction to simple traction. And that's what I was trying to do. But if you don't have the community already, it's …”
Nathan Berry Jul 6, 2021 ▶ 19:25 ConvertKit Raising at $196m Valuation?
Assertion Supported
ConvertKit's first eight years of revenue grew faster than Mailchimp's
“When I look at the curve that I'm on with ConvertKit, and if, and the curve that MailChimp did, if we were to overlay those two, ConvertKit is far ahead. Like if we put the start date of the two of them, ConvertKit is far ahead on that curve than MailChimp was…”
Nathan Berry Jul 6, 2021 ▶ 21:25 ConvertKit Raising at $196m Valuation?
Insight
ConvertKit removed individual performance scores from its profit-sharing model
“We used to have something in there where we had another score for individual performance. And we took that out. We basically decided we're going to set a high bar for performance, just like to work at this company and everyone wins and loses together.”
Nathan Berry Jul 6, 2021 ▶ 52:19 ConvertKit Raising at $196m Valuation?
Insight
Berry frames startup compensation across guaranteed, performance, short, and long-term
“So I think of short-term versus long-term compensation, and I think of guaranteed versus performance-based. So short-term guaranteed is salary. Long-term guaranteed is like for one K match, you know, retirement short-term performance-based is profit sharing an…”
Nathan Berry Jul 6, 2021 ▶ 54:33 ConvertKit Raising at $196m Valuation?
Disclosure
Nathan Berry retained 90% ownership of ConvertKit at $25M ARR
“Yeah, so I own 90% and the team pool is 10%, of which seven percent is currently allocated.”
Nathan Berry Jul 6, 2021 ▶ 55:43 ConvertKit Raising at $196m Valuation?
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