Hess: Lack of content is the main reason SMB customers churn
Garen Hess · 1466 Sales Demo Tool Passes $3m in ARR, Transitions To Enterprise · Jul 30, 2019 · at 16:02
Garen Hess, founder and CEO of Consensus, discusses why lower-tier accounts churn from their automated sales demo platform.
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“Six months after they bought the software, They don't have content, and I would say that's the number one reason that the small business accounts are churning because they just struggle to get the content in there.”
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