Mish Guru began as an agency because clients didn't understand Stories
Thomas Harding · 1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation · Feb 4, 2020 · at 3:46
Thomas Harding, co-founder and CEO of Mish Guru, explains why the software company initially provided full campaign execution and content creation services to clients.
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“And back then we actually were because we're out there pitching the tools and we're saying, Hey, do you want to use our tools? And people were saying, I don't get this thing. Actually, you know, we want to reach this audience, but we don't understand this. Would you guys mind helping us out? And so that's what we did in the beginning. You know, we did everything from creative services. So coming up with campaign ideas, content creation right through to executing campaigns.”
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