Alexander Azora, founder of Unicorn Platform, reviews exact conversion analytics from a Product Hunt launch with Nathan Latka.
0:00 / 0:24exact quote · 24.3s
720p mp4 · rendered on demand · StarZero watermark
“So we got 8.2 hundred visitors, and it turned out that 300 signed up. Became users, and we had 31 sale, like 10% of people who signed up purchased with plan.”
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More from Alexander Azora
Disclosure
Azora: Unicorn Platform intentionally rejects VC growth to focus on product
“We don't have plans. We don't want to build another unicorn for the funds. We're just focusing on what we have today, our vision of our product, and grinding it every day, step by step. We have a huge backlog, and that's what we do. We are not building a multi…”
Alexander AzoraJan 6, 2021▶ 7:58UnicornPlatform Bootstrapped, 500 customers, Doesn't Want "Scale at all costs"
Insight
Azora: A high-quality audience of 30 loyal followers can anchor SaaS launches
“If you focus on the quality, not on quantity, if you know your follower, if you're friends with them, if you help them constantly, they will give you back. What does it mean? So imagine you have only 30 followers on Twitter, but you know everything about this …”
Alexander AzoraJan 6, 2021▶ 2:46UnicornPlatform Bootstrapped, 500 customers, Doesn't Want "Scale at all costs"
Insight
Azora: The hardest part of launching a community is the cold-start content loop
“The biggest challenge in launching a community is you know, that's the very first steps when you don't have content for people and you don't have people who create content. And this is the biggest change to start rolling.”
Alexander AzoraJan 6, 2021▶ 4:13UnicornPlatform Bootstrapped, 500 customers, Doesn't Want "Scale at all costs"
Opinion
Azora: Unicorn Platform is much simpler and easier than Webflow
“It's the business model is the same as Webflow, but it's much more simpler and easier than Webflow. Webflow is for professionals. You need to learn about this tool. You'd spend days, maybe weeks to master it, and then you will start creating beautiful websites…”
Alexander AzoraJan 6, 2021▶ 6:39UnicornPlatform Bootstrapped, 500 customers, Doesn't Want "Scale at all costs"
AssertionNot checkable as stated
Azora claims Unicorn Platform's massive 20% monthly customer churn is fine
“Our churn is quite huge. We have about 20% per month of people who cancel the subscription, but this is not a problem.”
Alexander AzoraJan 6, 2021▶ 13:00UnicornPlatform Bootstrapped, 500 customers, Doesn't Want "Scale at all costs"
AssertionNot checkable as stated
Azora: BetaList delivered 300 website visits and zero conversions for Unicorn Platform
“We got, like, 300 visits and zero conversions.”
Alexander AzoraJan 6, 2021▶ 14:23UnicornPlatform Bootstrapped, 500 customers, Doesn't Want "Scale at all costs"
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