Disclosure certainty 4/5 debate potential 1/5

Cloud Elements Achieves 12-Month Gross Margin CAC Payback

Mark Geene · 949 API Plubming for Internet Passes 200 Customers, $10m ARR · Feb 28, 2018 · at 15:48

Cloud Elements CEO Mark Geene breaks down the company's unit economics and sales efficiency metrics with Nathan Latka.

0:00 / 0:12exact quote · 12.7s
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“You know, we look to be in that, you know, 12 month-ish range for our payback, and we continue to operate at that level when we take, and that's at the gross margin basis level, right?”

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More from Mark Geene

Assertion Not checkable as stated
Cloud Elements Is 100% API-Based Unlike MuleSoft or Boomi
“Things like MuleSoft and Tibco and Boomi have traditionally been these enterprise service buses or iPadses. We're a hundred percent API based version of doing integration.”
Mark Geene Feb 28, 2018 ▶ 1:24 949 API Plubming for Internet Passes 200 Customers, $10m ARR
Assertion Supported
Software Integration Market Is Estimated at Over $30 Billion
“It's estimated that integration is over a thirty billion dollar you know, market that's just a bit, you know, and that's probably underestimated, I think, a lot of analysts feel.”
Mark Geene Feb 28, 2018 ▶ 10:52 949 API Plubming for Internet Passes 200 Customers, $10m ARR
Prediction Not checkable as stated
Published APIs Are Projected to Triple Within Six Months
“In fact, I just saw a study I forgot who it was from, but they were estimating that the number of APIs that are published are going to triple in the next six months.”
Mark Geene Feb 28, 2018 ▶ 12:42 949 API Plubming for Internet Passes 200 Customers, $10m ARR
Assertion Contradicted
Gartner: The Average Enterprise Uses Over 1,000 SaaS Applications
“And now with an average enterprise, according to Gartner, using over a thousand SAS applications, it's kind of mind boggling.”
Mark Geene Feb 28, 2018 ▶ 13:02 949 API Plubming for Internet Passes 200 Customers, $10m ARR
Disclosure
Cloud Elements Will Pay Up to $60,000 CAC for $70,000 ACV
“Yeah. We're willing to go that high. We don't, but yeah, that's you know, to spend 50 to 60 to get a 70,000 dollar customer is. Yeah. We'll do that. We'll do that all day long.”
Mark Geene Feb 28, 2018 ▶ 17:05 949 API Plubming for Internet Passes 200 Customers, $10m ARR
Assertion Not checkable as stated
Cloud Elements' Average Selling Price Is Approaching $70,000
“Our average ASP is about approaching about 70,000 a year.”
Mark Geene Feb 28, 2018 ▶ 3:30 949 API Plubming for Internet Passes 200 Customers, $10m ARR
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