Fondavilla: Word of mouth and virality drive 40% of Holded acquisition
Javi Fondavilla · Holded Grows 100% YoY to $4m ARR, Last Round Valuation $22 Million · Oct 24, 2020 · at 7:34
Javi Fondavilla, co-founder of Holded, explains the organic acquisition channels feeding their customer funnel.
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“Well, there's multiple projects going on now, but I can say that today we're living out of the paid ads channel and the word of mouth slash virality, which represents 40% of our acquisition.”
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