Kirschbaum: Turnarounds Require Relentless Message Repetition for Employee Buy-In
Mark Kirschbaum · 1189 Sococo is a Visual Slack doing $240k MRR, 60% yoy Growth · Oct 26, 2018 · at 10:28
Sococo CEO Mark Kirschbaum reflects on managing executive leadership turnarounds and aligning employees.
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“And so much of it is focused on communication and consistency in the messaging, right? Because if it's in my head, I got it and I'm committed, but how do I make sure I translate that to the employees and repeat it consistently and then give examples of how we're successfully doing it? Because you really, really have to, as a leader, in my opinion, repeat that to the point where, you know, okay, now two or three people got it on this Friday's all hands meeting, and hopefully two or three more people get it on next Friday's all hands meeting, and it's all about, you know, repetition and reinforcement and the level of energy you bring to the table.”
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“So we have scaled you know, into the good, strong five digits of users and several hundred, hundred customers.
[757] Nathan Latka: Okay.
[757] Mark Kirschbaum: And these include fortune 100 companies.”