Disclosure certainty 4/5 debate potential 1/5

Exponea Has Raised $3M and is Raising a $7M Round

Peter Irikovsky · 851: SaaS: How Exponea CEO Plans to Raise $7m on $50m Valuation This Month · Nov 22, 2017 · at 5:48

Peter Irikovsky, CEO of marketing automation platform Exponea, discloses the company's funding history and current fundraising target to host Nathan Latka.

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“Until now we've raised three million and now we're in a phase where we are about to take a seven million round.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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Opinion
Czech Republic is the World's Most Competitive E-Commerce Market
“And actually you might not know, Czech Republic is the most competitive e-commerce market in the world by far. So they have 36,000 e-shops, over 36,000 e-shops for ten million people.”
Peter Irikovsky Nov 22, 2017 ▶ 6:47 851: SaaS: How Exponea CEO Plans to Raise $7m on $50m Valuation This Month
Disclosure
Exponea Allocates ~51% of Equity to All-Employee Stock Option Pool
“So what we did is Yojo now has around nine percent in the company. And then the investors now own, I think it's like slightly less than 40. And then the whole rest is put in a stock option scheme where everyone in the company is involved.”
Peter Irikovsky Nov 22, 2017 ▶ 7:45 851: SaaS: How Exponea CEO Plans to Raise $7m on $50m Valuation This Month
Prediction Didn’t hold up
Exponea Anticipates October Funding Round at $50M+ Valuation
“So we believe we will raise the round in October, and by that time, the valuation should be over 50.”
Peter Irikovsky Nov 22, 2017 ▶ 10:24 851: SaaS: How Exponea CEO Plans to Raise $7m on $50m Valuation This Month
Assertion Not checkable as stated
Exponea Has Lost Only Six Customers in Company History
“In total, we have lost only six customers throughout the whole history, and out of that, there's not a single churn that is related to product, and out of those, there's only three companies which are actually the companies that I would call relevant, and out …”
Peter Irikovsky Nov 22, 2017 ▶ 12:11 851: SaaS: How Exponea CEO Plans to Raise $7m on $50m Valuation This Month
Assertion Not checkable as stated
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“We localized the experience for all customers in like 19 countries of a fashion e-commerce company with a boost of 60 to 280% in conversion.”
Peter Irikovsky Nov 22, 2017 ▶ 2:19 851: SaaS: How Exponea CEO Plans to Raise $7m on $50m Valuation This Month
Assertion Not checkable as stated
Duke & Dexter Boosted Conversion 30% Using Outfit A/B Testing
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Peter Irikovsky Nov 22, 2017 ▶ 3:34 851: SaaS: How Exponea CEO Plans to Raise $7m on $50m Valuation This Month
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