Claap drove waitlist growth via a viral meeting calculator on Product Hunt
Pierre Touzeau · Claap Is a More Feature Rich Loom for Product Managers, $3m Raised on $17.5m Post Money Valuation · Sep 2, 2021 · at 17:28
Pierre Touzeau, co-founder of asynchronous video platform Claap, explains how creating a standalone side-project tool built early product interest.
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“So one of the things we did, for example, was to launch a meeting calculator. It's on our website as well. And basically like you connect your Google calendar, and then you are going to see a lot of like stats around like your number of meetings, like the type of meetings you have, et cetera. And we did like a small product launch product and launch in April. And actually we got a lot of traction and visibility through like this small launch.”
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