Bellhops co-founder Cam Doody discusses the extreme fragmentation of the US moving industry with Nathan Latka.
Assertion Not checkable as stated
Doody: Bellhops Generates 60% to 70% Gross Margins on Total Order Value
“So our margins are between 60 and 70% of total order value.”
Assertion Supported
Doody: Bellhops pays movers $13 to $15 per hour
“We pay our bell off between 13 and 15 bucks an hour.”
Insight
Doody: Broad advertising fails for moving because only 1% moves simultaneously
“If we were to buy billboards and things of that nature, you know, at any one time, you're only, You know, speaking to one percent of the population, because it's not like Uber or Postmates where everybody can use you at any one time, right?”
Assertion Partly supported
Doody: The traditional moving market is worth $20 billion
“The moving industry, the 25% of Americans that, that hire traditional movers is a twenty billion dollar space.”
Insight
Doody: Moving is a 30-to-40-day process, not just one day
“Moving is not just moving day, right? It's like a 30 or 40 day process, and so before actual moving day, you are buying things on Craigslist, selling things on Craigslist, you're you are taking stuff to and from storage, you're, you are donating things to char…”
Assertion Not checkable as stated
Doody: Bellhops Did $6M in Gross Revenue in 2015
“We, 2015, we did let's see, 14 would have been 15. We did six.”