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Martinello: Akiflo reduced its free trial from two months to two weeks

Nunzio Martinello · Productivity App Hits $2500 MRR, Raising $1.5m on $10m Valuation · Oct 13, 2021 · at 3:23

Nunzio Martinello, founder of productivity software startup Akiflo, discusses user acquisition and trial strategies with Nathan Latka.

0:00 / 0:08exact quote · 8.3s
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“So we gave everyone two months free trial after the product launch. We actually reduce it to two weeks right now.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Nunzio Martinello

Assertion Not checkable as stated
Martinello: Akiflo converts 16.5% of active users to paid
“No, one five. It's actually 16.5%.”
Nunzio Martinello Oct 13, 2021 ▶ 4:53 Productivity App Hits $2500 MRR, Raising $1.5m on $10m Valuation
Insight
Martinello: 90% of Product Hunt launch work happens in prior four weeks
“Like, 90% of the work is done in, in, in the four weeks before.”
Nunzio Martinello Oct 13, 2021 ▶ 15:38 Productivity App Hits $2500 MRR, Raising $1.5m on $10m Valuation
Disclosure
Martinello: Akiflow has around 200 paying customers for early MVP
“We have around 200 paying customers but consider that we charge a premium and it's really an MVP.”
Nunzio Martinello Oct 13, 2021 ▶ 2:43 Productivity App Hits $2500 MRR, Raising $1.5m on $10m Valuation
Disclosure
Martinello: Akiflo spent two months doing only user interviews after YC
“So we went back into talking to customers for two full months. We did no coding, just user interviews.”
Nunzio Martinello Oct 13, 2021 ▶ 5:45 Productivity App Hits $2500 MRR, Raising $1.5m on $10m Valuation
Disclosure
Martinello: Akiflow targets $1.5M seed round to bridge to Series A
“1.5 million dollar. That would be enough for us to get to a round date.”
Nunzio Martinello Oct 13, 2021 ▶ 8:16 Productivity App Hits $2500 MRR, Raising $1.5m on $10m Valuation
Disclosure
Martinello: Akiflow is raising at a $10M post-money valuation
“We're raising a ten million plus money right now.”
Nunzio Martinello Oct 13, 2021 ▶ 9:11 Productivity App Hits $2500 MRR, Raising $1.5m on $10m Valuation
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