Griffin: Combat Flip Flops maintains $8 CPA threshold and 37% repurchase rate
Matt Griffin · Veteran and CEO Says Business, Not Bullets, Key To Winning Afghan War with Matt Griffin of CombatFlipFlops EP 242 · Apr 18, 2016 · at 4:04
Matt Griffin, CEO of Combat Flip Flops, shares direct-to-consumer acquisition metrics and customer retention rates.
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“We have a eight dollar threshold on our CPA and we just try to drive as many customers. Through our funnel as possible. And we have about a 37% repurchase rate right now.”
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