Ma: Zola uses universal add-button data to target product catalog expansion
Shanlin Ma · 839: Marketplace: Zola Wedding Registry Passes $120m GMV Run Rate · Nov 10, 2017 · at 10:20
Shanlin Ma, CEO and co-founder of Zola, details how the platform discovers which retail products to add directly to its marketplace.
0:00 / 0:20exact quote · 20.0s
720p mp4 · rendered on demand · StarZero watermark
“We have a feature that lets couples pull in any product from any site registry. So similar to the Pinterest pin it button, we have an add to Zola button to bring in anything. And so we have a great amount of understanding from that on what do people want that we don't yet have.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Shanlin Ma
Ma: Expanding wedding planning tools drives Zola registry conversion
“We will help couples plan more and more of their wedding, and we know if we do that, we will be top of mind for them, and they will register with Zola.”
Ma: Zola reached a $120M GMV run rate in Q4 2016
“So the last public revenue figure that we announced was in Q four last year which was that we had reached A hundred and twenty million GMV in run rate, and we have grown significantly since then.”
Ma: Over 300,000 couples have registered with Zola since launch
“Yeah, since launch, we've had over 300,000 couples register with Zola.”