Eliminating a third-place competitor merely opens the door for new entrants
Ryan O'Neal · How we acquired a competitor for $40,000 (and why we'll never do it again) · Nov 12, 2022 · at 17:25
Ryan O'Neal, CEO of Curate, discusses the unintended competitive consequences of acquiring a competitor in the floral SaaS industry.
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“And the second is getting rid of your third-place competitor. They were, like, our third-place competitor in this And specifically in the floral space opens the door for others in the market. And so all of a sudden we've seen three or four other little companies pop up.”
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