Jerry Wilmink, founder and CEO of smart jewelry startup WiseWear, confirms total unit sales volume since launch.
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Disclosure
WiseWear makes zero profit on wholesale retail distribution like Saks
“I would say that is accurate... And truthfully, it's a touch point where we go into, you know, it's in the store and at Saks and it's a great touch point for the customer. But yeah, that's not our high volume place.”
Jerry WilminkOct 18, 2016▶ 11:03EP 451: 5000 Smart Jewelry Units Sold, $5.1M Raised with WiseWear CEO Jerry Wilmink
AssertionSupported
WiseWear discovered how to transmit Bluetooth and Wi-Fi signals through metal
“And we discovered here that we could transmit Bluetooth and wifi through metal.”
Jerry WilminkOct 18, 2016▶ 2:54EP 451: 5000 Smart Jewelry Units Sold, $5.1M Raised with WiseWear CEO Jerry Wilmink
PredictionNot checkable as stated
WiseWear is projected to reach $4 million in revenue in 2016
“We have some POs and shipped products internationally, so we're looking to do close to around four million this year.”
Jerry WilminkOct 18, 2016▶ 4:34EP 451: 5000 Smart Jewelry Units Sold, $5.1M Raised with WiseWear CEO Jerry Wilmink
AssertionNot checkable as stated
WiseWear has generated $1 million to $1.5 million in early sales
“No, we're probably around one and a half million.”
Jerry WilminkOct 18, 2016▶ 4:47EP 451: 5000 Smart Jewelry Units Sold, $5.1M Raised with WiseWear CEO Jerry Wilmink
What-if
WiseWear avoided lower-tier retailers to protect its luxury brand image
“Cause we could have blew out our numbers this year.
but we would have sacrificed the brand.”
Jerry WilminkOct 18, 2016▶ 8:48EP 451: 5000 Smart Jewelry Units Sold, $5.1M Raised with WiseWear CEO Jerry Wilmink
AssertionNot checkable as stated
65% of WiseWear's smart jewelry sales are to college women
“Actually 65% of our sales are college women.”
Jerry WilminkOct 18, 2016▶ 13:50EP 451: 5000 Smart Jewelry Units Sold, $5.1M Raised with WiseWear CEO Jerry Wilmink
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