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Justin Cooke

Co-Founder and CMO, Empire Flippers · 1 appearance on the record.

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Justin Cooke co-founded Empire Flippers, a curated brokerage and marketplace that has facilitated over $500 million in online business and website transactions. He also co-founded WebStreet, an investment platform connecting passive investors with digital asset operators, and co-hosts the Empire Flippers Podcast.

11statements → 8claims → 2claims resolved → 4.09/5average certainty → 1.27/5average debate potential → 4said about them ↓

2 supported 0 partly supported 0 contradicted 2 not yet assessed 4 not checkable as stated how the 8 claims stand · each chip opens the sources

1 prediction · 7 assertions · 1 insight · 2 disclosures · every statement was checked. The prediction and assertions are the 8 claims: statements the public record can support or contradict. 2 are resolved, 2 are not yet assessed, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Justin argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Online businesses typically sell for 24x to 36x their monthly net profit
“It all comes down to the multiple It's a multiple of net monthly profit. And sometimes it's annual, sometimes monthly, depending on which broker you talk to with us, it's monthly. And you're generally going to get somewhere between 24 X and 36 X for your busin…”
Justin Cooke Jun 28, 2016 ▶ 13:55 EP 339: The $10M Website Seller Empire Flippers

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Justin Cooke on measured tape to publish a rate. This says nothing about how they speak.

Everything Justin Cooke said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Empire Flippers charges listing fees to filter out unserious sellers, not for revenue
“To be honest with you though, Nathan, we make very little money on that. That's more of a filter to keep the kind of like, you know, the people are looking just to get a valuation or they're not terribly serious about listing. They're just kind of, you know, t…”
Justin Cooke Jun 28, 2016 ▶ 4:07 EP 339: The $10M Website Seller Empire Flippers
Assertion Supported
Online businesses typically sell for 24x to 36x their monthly net profit
“It all comes down to the multiple It's a multiple of net monthly profit. And sometimes it's annual, sometimes monthly, depending on which broker you talk to with us, it's monthly. And you're generally going to get somewhere between 24 X and 36 X for your busin…”
Justin Cooke Jun 28, 2016 ▶ 13:55 EP 339: The $10M Website Seller Empire Flippers
Prediction Not checkable as stated
Cooke predicts website portfolio investment funds will become a massive asset class
“I think there's a huge, there's going to be a huge industry there. I just think it's really, really early. So we're starting to see other people do that. So it's not just us. And I think that's going to be really big.”
Justin Cooke Jun 28, 2016 ▶ 15:04 EP 339: The $10M Website Seller Empire Flippers
Assertion Not publicly verifiable
Empire Flippers closed its largest deal ever for a $550k Amazon affiliate site
“I can tell you the biggest sale we've had. We just sold a deal last month for 550,000 dollars was a content play, mostly Amazon affiliate marketing, makes the most of the money through the Amazon associates program.”
Justin Cooke Jun 28, 2016 ▶ 2:07 EP 339: The $10M Website Seller Empire Flippers
Disclosure
Empire Flippers takes a flat 15% brokerage fee on every listed business
“We charged a 15% fee on every business we list and sell.”
Justin Cooke Jun 28, 2016 ▶ 5:15 EP 339: The $10M Website Seller Empire Flippers
Assertion Supported
Empire Flippers generated ~$700k revenue on $4.56M in transaction volume in 2015
“So we did 4.56 million in sales and that was on 176 deals. So in terms of money we took in for empire flippers is about 700,000 dollars.”
Justin Cooke Jun 28, 2016 ▶ 6:48 EP 339: The $10M Website Seller Empire Flippers
Assertion Open · timeframe Apr 2016
Empire Flippers facilitated over $1M in transaction volume in April 2016 alone
“We did a 1.9 million in Q one. And in April we did just over a million dollars. So our growth has been pretty rapid, especially the last 12 to 18 months or so.”
Justin Cooke Jun 28, 2016 ▶ 7:22 EP 339: The $10M Website Seller Empire Flippers
Assertion Not checkable as stated
Empire Flippers pivoted to brokering websites after building them became less profitable
“Over time, we had more demand than we were able to supply. Our process for building sites wasn't as profitable as it was when we started, and that's when we started brokering deals.”
Justin Cooke Jun 28, 2016 ▶ 9:59 EP 339: The $10M Website Seller Empire Flippers
Assertion Not checkable as stated
Empire Flippers boasts a 90% all-time sell-through rate for listed businesses
“So we, if you look all time, we've sold better than 90% of the businesses we've listed, but that's a little off because you figure we sell a lot of sites in the 15,000 dollar range, 50,000 dollar range.”
Justin Cooke Jun 28, 2016 ▶ 10:30 EP 339: The $10M Website Seller Empire Flippers
Assertion Not checkable as stated
Empire Flippers is approaching $10M in total lifetime transaction volume
“I think we're getting close to ten million in total sales, so maybe nine point something right now, ever.”
Justin Cooke Jun 28, 2016 ▶ 12:28 EP 339: The $10M Website Seller Empire Flippers
Disclosure
Empire Flippers raised an $800k fund to purchase and operate website portfolios
“We raised 800,000 from 11 investors and put together a portfolio of sites.”
Justin Cooke Jun 28, 2016 ▶ 14:57 EP 339: The $10M Website Seller Empire Flippers

The other half of the tape: Justin Cooke's own voice is left out of every number here. Other people bring the name up 4 times in 3 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 4

Every mention by year

tap a year for its mentions
00112220162017201820192020episodesmentions
01220162017201820192020episodes it came up in
00112220162017201820192020episodesmentions per episode
2020 2 mentions in 1 episode
2016 2 mentions in 2 episodes 1 per episode

Appearances (1)

EpisodeDateSpeaking time
EP 339: The $10M Website Seller Empire Flippers Jun 28, 2016 10m
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