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Jess Butcher

Founder & CEO, ScrollAware · 1 appearance on the record.

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founderexecutiveinvestor@jessbutcher ↗LinkedIn ↗scrollaware.com ↗Wikipedia ↗

Jessica Butcher MBE is best known as the co-founder and former CMO of augmented reality pioneer Blippar, which raised over $100 million before entering administration in 2018. She later co-founded the video platform Tick and founded ScrollAware to combat digital addiction and promote healthier screen habits.

9statements → 7claims → 1claims resolved → 4/5average certainty → 1.89/5average debate potential →

1 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

1 prediction · 6 assertions · 2 disclosures · every statement was checked. The prediction and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jess argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Butcher: Blippar has raised just over $100M to date
“Just over a hundred we've raised today.”
Jess Butcher Jun 23, 2016 ▶ 5:17 EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jess Butcher on measured tape to publish a rate. This says nothing about how they speak.

Everything Jess Butcher said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Butcher: Blippar holds more camera usage data than anyone else worldwide
“And now we are very much becoming a data company and we have more data than anyone else as to how people use the camera in this way, what they're looking at, what they want to look at that they can't access content on and how they're playing with this content.…”
Jess Butcher Jun 23, 2016 ▶ 15:11 EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users
Prediction Not checkable as stated
Butcher: Blippar's visual AI will reach adult-level maturity by 2017
“Yes, and it will be, it'll be reaching maturity of an adult brain within the coming year, and that's what's so exciting, and that will create a whole new behavior to what we're doing with blepper, that rather than it being reactive and you having to wait until…”
Jess Butcher Jun 23, 2016 ▶ 17:53 EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users
Assertion Not checkable as stated
Butcher: Blippar can visually recognize anything in the physical world
“We harness very sophisticated computer vision and image recognition technologies now to effectively be able to recognize anything in the physical world around us through the eye or camera of the smart device. And immediately recognize it and translate it into …”
Jess Butcher Jun 23, 2016 ▶ 2:01 EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users
Disclosure
Butcher: Blippar is not for sale and aims to become a verb
“We are, we're certainly not looking to sell. We're not in the market for an acquisition. We, as co-founders that started this business will not be happy until to blip is a word that is as commonly known as liking on Facebook or Googling something or tweeting.”
Jess Butcher Jun 23, 2016 ▶ 16:14 EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users
Assertion Supported
Butcher: Blippar has raised just over $100M to date
“Just over a hundred we've raised today.”
Jess Butcher Jun 23, 2016 ▶ 5:17 EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users
Assertion Not checkable as stated
Butcher: Tens of thousands of organizations have used Blip Builder
“There are actually tens of thousands of organizations that have harnessed our technology in more of a self-service model. Using a tool that we have in place called Blip Builder”
Jess Butcher Jun 23, 2016 ▶ 11:57 EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users
Assertion Not checkable as stated
Butcher: Blippar's average enterprise deal size is mid-six-figures
“It's a six figure deal now is an average that we're working on sort of middling six figures, I think would be fair to say”
Jess Butcher Jun 23, 2016 ▶ 8:34 EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users
Assertion Not checkable as stated
Butcher: Blippar works with well over 500 direct brand partners
“So we're working with well over 500 different brands and asset owners to date to bring their marketing collateral and products to life.”
Jess Butcher Jun 23, 2016 ▶ 9:03 EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users
Disclosure
Butcher: Brand and advertising partners are Blippar's primary revenue source
“Our brand and advertising partners which by the way, is our main monetization source right now.”
Jess Butcher Jun 23, 2016 ▶ 3:35 EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

Appearances (1)

EpisodeDateSpeaking time
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users Jun 23, 2016 14m
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