Assertion Not checkable as stated
Galliette: US recreation market is a neglected $500B software opportunity
“There's probably half a trillion dollars spent in the US. But nobody is taking care of that market.”
Disclosure
Founder Francois Galliette burned $12M CAD from friends over ten years
“Well, it's bootstrapped from my money and my friends. So over 10 years, we've burned, there were twelve million Canadians over 10 years from me and my friends.”
Assertion Not checkable as stated
Amilia boosts customer revenue by 20% on average
“Typically, an organization, when they put in Amelia, they increase their revenue by 20%.”
Opinion
Galliette: Activity-based e-commerce is harder to build than traditional e-commerce
“Probably that's much more difficult to build an e-commerce platform for those organizations that is to do it for traditional e-commerce.”
Disclosure
Amilia charges $99/month plus transaction fees to generate $10K per club
“Typically, they pay me nine, nine dollars per month. One percent of every transaction plus three percent of credit cards. So most of the money I made is transactional. Typically, I do about, I generate about 10,000 a year with a club, but it goes through fees.”
Assertion Not checkable as stated
Galliette: Amilia operates at a $350M GMV run rate across 1,000 organizations
“Well, unfortunately with the COVID it's probably around two hundred million, but on the run rate of three hundred and fifty million. So it adds very a lot. But we're at a run rate of three hundred and fifty million. Across a thousand organizations.”
Assertion Not checkable as stated
Galliette: US market comprises 500,000 potential community recreation organizations
“And just to give you the number of potential organizations in the US, it's half a million. There's a half a million of park and rec, GCC, YMC, community center, gymnastics, cheer, dance.”
Assertion Not checkable as stated
Galliette: Amilia generated $7M in 2019 and expects ~$8M in 2020 revenue
“So 2019, we did around seven million of revenue. This year we were on a run rate of 12, but because of COVID we'll be around eight.”
Assertion Not checkable as stated
Amilia Generates One-Third of Its Revenue From Payment Processing
“One third of my revenue comes from payment.”
Assertion Not checkable as stated
Amilia Charges 2.85% Plus 30 Cents on Card Payments
“So basically a typical customer comes to Emilia, they buy the platform and they, and then we tell them to do a credit card, it's 2.85 plus 30 cents. And we build them to, we front everything. We have a partner, a payment processor partner in the back where we …”
Disclosure
Amilia targets a $20 million fundraise in 2021
“20, twenty million.”
Assertion Not checkable as stated
Amilia achieves a 6x LTV:CAC ratio on core product
“On the Emilia product, lifetime value to CAC is around six times.”
Assertion Not checkable as stated
Amilia reports annual customer churn under 8%
“On the Emilia churn is less than eight percent. Annually.”
Assertion Not checkable as stated
Amilia reports 14-to-16-month customer payback periods across products
“On the EMEI side, 14. On the Smart Break side, 16.”
