Bill Magnuson

Co-Founder & CEO, Braze · 1 appearance on the record.

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founderexecutiveengineer@billmag ↗LinkedIn ↗braze.com ↗

Bill Magnuson co-founded Braze in 2011 and has led it as CEO through its 2021 IPO into a publicly traded customer engagement platform. An MIT computer science graduate, he previously worked as a software engineer at Google and as an analyst at Bridgewater Associates.

9statements → 5claims → 3claims resolved → 67%fully supported → 3.78/5average certainty → 1.22/5average debate potential →

2 supported 0 partly supported 1 contradicted 2 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 4 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 3 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Bill argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Braze maintains six-figure average annual contract values for consumer companies

“So we work with you know, generally large scale consumer companies. And so, you know, average annual contract values are in six figures.”

Bill Magnuson Mar 4, 2020 ▶ 1:34 1684 With $60M in ARR, How Braze Drives Serious Expansion Revenue on Old Cohorts

Their most notable contradicted claim

Assertion Contradicted

Braze expects to reach 600 customers and 300 employees this year

“So we're coming up on about 600 customers today and, you know, we've been, we'll end the year close to around 300 employees as well.”

Bill Magnuson Mar 4, 2020 ▶ 3:57 1684 With $60M in ARR, How Braze Drives Serious Expansion Revenue on Old Cohorts

Expressed certainty vs assessment result

none yet certainty 1

none yet certainty 2

100% certainty 3

50% certainty 4

none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

What they said9 Episodes1

Everything Bill Magnuson said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Braze accepts 16 to 24 month CAC paybacks for Fortune 500s

“With a large fortune, 500 company, That's 60 to 24 is totally fine. You know, with a smaller, you know, bin market digital first company you know, we obviously need it to be lower than that.”

Bill Magnuson Mar 4, 2020 ▶ 11:56 1684 With $60M in ARR, How Braze Drives Serious Expansion Revenue on Old Cohorts

Disclosure

Braze explicitly targets consumer-scale businesses rather than B2B platforms

“We're not built to be a kind of B to B scale platform. You know, we sell primarily into consumer scale businesses.”

Bill Magnuson Mar 4, 2020 ▶ 13:03 1684 With $60M in ARR, How Braze Drives Serious Expansion Revenue on Old Cohorts

Assertion Supported

Braze maintains six-figure average annual contract values for consumer companies

“So we work with you know, generally large scale consumer companies. And so, you know, average annual contract values are in six figures.”

Bill Magnuson Mar 4, 2020 ▶ 1:34 1684 With $60M in ARR, How Braze Drives Serious Expansion Revenue on Old Cohorts

Disclosure

Braze raised $40M in six years before adding $130M recently

“The first six years of the company if you look at the financing history, we raised about forty million dollars, and now in the last about year and a half, we've actually added another 130 to that.”

Bill Magnuson Mar 4, 2020 ▶ 2:51 1684 With $60M in ARR, How Braze Drives Serious Expansion Revenue on Old Cohorts

Assertion Contradicted

Braze expects to reach 600 customers and 300 employees this year

“So we're coming up on about 600 customers today and, you know, we've been, we'll end the year close to around 300 employees as well.”

Bill Magnuson Mar 4, 2020 ▶ 3:57 1684 With $60M in ARR, How Braze Drives Serious Expansion Revenue on Old Cohorts

Assertion Not checkable as stated

Braze maintains a gross revenue churn rate of 5% to 10%

“Yeah. Something like that. You know, and it depends on the category. Obviously the kind of more traditional enterprise fortune 500 are going to be on the lower end of that. And then when we're looking at you know, mid market digital first companies and other r…”

Bill Magnuson Mar 4, 2020 ▶ 6:10 1684 With $60M in ARR, How Braze Drives Serious Expansion Revenue on Old Cohorts

Assertion Not checkable as stated

Braze expands initial single-channel contracts by 10x to 20x over time

“In other cases, you know, we've had clients that have grown 10, 20 X because we started out working with them on just one channel. And then, you know, over time we've kind of taken over all the customer communication.”

Bill Magnuson Mar 4, 2020 ▶ 7:37 1684 With $60M in ARR, How Braze Drives Serious Expansion Revenue on Old Cohorts

Assertion Supported

Braze maintains a net revenue retention rate just below 140%

“Yeah, I mean, we're a little bit lower than that but again, it's kind of a bimodal distribution, right? There's some people that are, you know, huge multiples, and then others we just grow as their user base grows.”

Bill Magnuson Mar 4, 2020 ▶ 8:03 1684 With $60M in ARR, How Braze Drives Serious Expansion Revenue on Old Cohorts

Disclosure

Braze refuses to offer timing-based discounts to close end-of-quarter deals

“Yeah, we don't we don't get into timing based discounts like that, you know.”

Bill Magnuson Mar 4, 2020 ▶ 14:32 1684 With $60M in ARR, How Braze Drives Serious Expansion Revenue on Old Cohorts

Appearances (1)

Episode	Date	Speaking time
1684 With $60M in ARR, How Braze Drives Serious Expansion Revenue on Old Cohorts	Mar 4, 2020	11m

Bill Magnuson

The record, in short

Their most notable supported claim

Their most notable contradicted claim

Expressed certainty vs assessment result

Appearances (1)

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