Q Okay. So tell me a little bit about like why your brain is uniquely positioned to think about AB testing and paywalls. Did you have some horror story in your past about pricing or what's the background?
A Yeah. Um, so first of all, we're doing A-B testing and payables all about mobile and app purchases. It's pretty important. And it's all started back in 2016 when me and my co-founder were working at EasyTen. So in 2016, EasyTen was a top five mobile language learning application. So it was, it was pretty huge. And we were pioneers in mobile subscriptions. And I was the one responsible for price testing and user acquisition. And I think for the next two years, we tried everything possible. So, you know, we did, we bought a lot of traffic, we did different experiments from, you know, different trials and et cetera. And one day we decided, you know, you know, we built an internal prototype and we decided one day, Hey, maybe we can build a different kind of business out of it. You know, we solved our own problems. And decided to build just a global product. And that's how we started adapting. So we have our own experience working with it.
AI assessment note: “And I was the one responsible for price testing and user acquisition.”