Q That's what I'm saying is those are two very different business models. In other words, when you sit down every morning and you think about what customers do you want to serve, your time is always going to be split between two very different verticals. So that's what I'm trying to get a sense of, right, is, is how do you think about splitting your time like that?
A Yeah, you know, it's funny, Nathan, because a lot of people see business to business and business to consumer is like two different verticals. But one of the things I would have to say as a, as a business owner is that the same employees that are in businesses, they're also consumers. So it's actually a very false kind of perspective. And a great customer case that I could, I could give you is that we have a customer. His name is Tim. He's one of our most popular creators on God right now. He's active on LinkedIn. He's, he has a, he's a professional in this Adventist health Healthcare facility. And in addition to that, he's also, he also buys into our T brand. Consumer professional fits is a perfect case study for the type of person we aren't using the platform, but you also have to think about he's connected to a network of customers in a B to B sense. So often when you read a lot of articles and blogs, they're like, oh, like consumers in B to B, you got to sell differently to them than you do consumers. And the reality is that no, there there's consumers in the business context and there's consumers who are just consumers.
AI assessment note: “the same employees that are in businesses, they're also consumers. So it's actually a very false”