Q Okay, and what was the, that's, that's an important lesson there. So, in 2013, like, how did you know to give up on the other business? How did you know it was the time to pivot?
A Um, pretty simple. It was a consumer application at that time, um, around 2012, 2013. At that time, there was a lot of consumer applications coming out. The simple rule of thumb was that if you wanted to raise more money because you didn't have a revenue model, you needed to at least hit around ten million users at that time to even make some sort of impact or dent to give yourself enough eyeballs to monetize off of. Um, at our trajectory and our, our growth rate at that time for the consumer application was not even near that, and we tried a lot of different things, and When we realized that we weren't skilled enough, let's say, because I'm a first time entrepreneur with this whole journey, uh, weren't able to accomplish that. We had to sort of, uh, shift, shift, uh, shift paths.
AI assessment note: “our growth rate at that time for the consumer application was not even near that”