The Exchanges

Q You emailed this because it's today. It is September. What is it? The recording date today is what is today? September 15th. Yeah. So the webinar is coming up in about five days. You've already emailed your list. What was the Talk us through registrations from just your list.

A Yeah, so we've gotten over 80 people immediately register from our list, um, and, and we've had, you know, Morgan said a lot more have been coming in today, and I haven't seen those numbers yet, but we know that when we send out our email to our list, who already knows, likes, and trusts us, it's a no-brainer for them to sign up, and we have a thousand seats in GoToWebinar, and trust me, I know that we're going to fill the house. Because we're going to be blowing this all over social. And as you know, we create UTM links for everything that we do. So if you look at us on Twitter, or you look at us on Facebook, or you look at my Instagram profiles on our three accounts, everything is driving to that page, that sales page to sign up for this class.

AI assessment note: “we've gotten over 80 people immediately register from our list”

Q email marketing, I imagine. Guys, we'll link to that in the show notes at nathanlacka.com forward slash the top. So Sue, those are some of the tools you use. Let's actually, like, dive into the top of the funnel now. I like to, I should brand this segment and call it, like, the funnel dive or something cool. But what How do you get people initially interested in this course?

A Yeah, so that's a great question, Nate, because it is an investment of, of great money. I am finding that so many of the podcast interviews that I do like this, and I've been on over a hundred to date where I can talk about Instagram marketing and people can hear my passion and my voice and start to get to know, like, and trust me definitely helps at the top. In addition, as you know, speaking on the stage at creative live and speaking All over the world teaching Instagram marketing. When, when I get off stage, people come up to me and want more of what I just delivered. And so they are the most likely to be purchasing the course. We are not finding a huge conversion to the nine 97 directly from a Facebook ad per se, but we send them to one of our smaller eBooks and build and take them through this.

AI assessment note: “so many of the podcast interviews that I do like this”

Q Boom. Famous five time. Okay, let's jump in. Number one, what is your favorite business book?

A Okay, so you know me. I don't just have one, but I'm going to give you three quickly, because I know time is of the essence here. My very, very favorite at the top comes Michael Port's Book Yourself Solid, because you need to be working with your red velvet rope policy client, twenty-four-seven, and when you do, it does not feel like work. You are working with those who make you happy and bring you value every day, so I highly recommend Book Yourself Solid by Michael Port. Number two, Gary Vaynerchuk, Crush It, I know it's been around for a while, but I, I can listen to that book on Audible, 24, seven. Great nuggets in that book. And the third one, Simon Sinek, start with why. Because if you don't know what your why is every day you wake up, you really need to go for a walk in the woods and figure it out.

AI assessment note: “My very, very favorite at the top comes Michael Port's Book Yourself Solid”

Q Boom. Famous five time. Okay, let's jump in. Number one, what is your favorite business book?

A Okay, so you know me. I don't just have one, but I'm going to give you three quickly, because I know time is of the essence here. My very, very favorite at the top comes Michael Port's Book Yourself Solid, because you need to be working with your red velvet rope policy client, twenty-four-seven, and when you do, it does not feel like work. You are working with those who make you happy and bring you value every day, so I highly recommend Book Yourself Solid by Michael Port. Number two, Gary Vaynerchuk, Crush It, I know it's been around for a while, but I, I can listen to that book on Audible, 24, seven. Great nuggets in that book. And the third one, Simon Sinek, start with why. Because if you don't know what your why is every day you wake up, you really need to go for a walk in the woods and figure it out.

AI assessment note: “My very, very favorite at the top comes Michael Port's Book Yourself Solid”

Q So 4000 hundred emails from here. Okay, one Walk us through, once they get in and they consume the ebook, how do you get them closer to buying the 997 dollar course?

A So we have weekly emails that we send out to stay in touch with our email list. And again, we're not, we're not always pitching on that email list. As you know, Nathan, we're building relationship. We're giving value. We're sharing other Instagram tips. We'll, we'll be taking them often to my YouTube channel where I have an Instagram playlist. Um, we take them to Facebook, um, to our slide shares. We are really building trust and likability before we try selling that course. Um, they, most people that have purchased the course, and I'm going to be very transparent here, has, have purchased it after meeting me, hearing me talk on a podcast, or more importantly, seeing me on stage, and kind of swarming at me after I get off stage, and they want more of what I've taught.

AI assessment note: “we have weekly emails that we send out to stay in touch with our email list.”

Q So 4000 hundred emails from here. Okay, one Walk us through, once they get in and they consume the ebook, how do you get them closer to buying the 997 dollar course?

A So we have weekly emails that we send out to stay in touch with our email list. And again, we're not, we're not always pitching on that email list. As you know, Nathan, we're building relationship. We're giving value. We're sharing other Instagram tips. We'll, we'll be taking them often to my YouTube channel where I have an Instagram playlist. Um, we take them to Facebook, um, to our slide shares. We are really building trust and likability before we try selling that course. Um, they, most people that have purchased the course, and I'm going to be very transparent here, has, have purchased it after meeting me, hearing me talk on a podcast, or more importantly, seeing me on stage, and kind of swarming at me after I get off stage, and they want more of what I've taught.

AI assessment note: “We are really building trust and likability before we try selling that course.”

Q email marketing, I imagine. Guys, we'll link to that in the show notes at nathanlacka.com forward slash the top. So Sue, those are some of the tools you use. Let's actually, like, dive into the top of the funnel now. I like to, I should brand this segment and call it, like, the funnel dive or something cool. But what How do you get people initially interested in this course?

A Yeah, so that's a great question, Nate, because it is an investment of, of great money. I am finding that so many of the podcast interviews that I do like this, and I've been on over a hundred to date where I can talk about Instagram marketing and people can hear my passion and my voice and start to get to know, like, and trust me definitely helps at the top. In addition, as you know, speaking on the stage at creative live and speaking All over the world teaching Instagram marketing. When, when I get off stage, people come up to me and want more of what I just delivered. And so they are the most likely to be purchasing the course. We are not finding a huge conversion to the nine 97 directly from a Facebook ad per se, but we send them to one of our smaller eBooks and build and take them through this.

AI assessment note: “so many of the podcast interviews that I do like this”

Q And how do you walk us? Cause there are a lot of people right now listening that, that they would love to get their first paid speaking gig. Do you remember your first paid gig and tell us the story of how you negotiated that?

A Yeah, my first, my first paid speaking gig was from, uh, Vivica Von Rosen, the LinkedIn expert. She spoke at this event in Las Vegas to, uh, a group of men who rent computers at conferences, and they're like, we need a speaker next year. Who do you recommend? She's like, you got to get Subi Zimmerman. She teaches Instagram marketing. She's fun. She's high energy. She'll keep you guys awake after you go to the casinos and drink all night in the morning. So, um, they, they were really funny. They were like, Wide awake in the morning. They're usually, like, hungover, they said. So, yeah, I made 3000 dollars at that, and that gave me the confidence to charge all the time, or at least get compensation. For example, I'm speaking at Entrepalooza in October, along with Sofia Amoruso, who is one of my favorite online girl crushes, the author of Girlboss, and I'm speaking, and compensation for me for that is flights for me, Morgan, Rachel, three nights in Santa Barbara, California, and I'll waiver a Speaking fee, because that to me equals 5000 dollars.

AI assessment note: “my first paid speaking gig was from, uh, Vivica Von Rosen”

Q You emailed this because it's today. It is September. What is it? The recording date today is what is today? September 15th. Yeah. So the webinar is coming up in about five days. You've already emailed your list. What was the Talk us through registrations from just your list.

A Yeah, so we've gotten over 80 people immediately register from our list, um, and, and we've had, you know, Morgan said a lot more have been coming in today, and I haven't seen those numbers yet, but we know that when we send out our email to our list, who already knows, likes, and trusts us, it's a no-brainer for them to sign up, and we have a thousand seats in GoToWebinar, and trust me, I know that we're going to fill the house. Because we're going to be blowing this all over social. And as you know, we create UTM links for everything that we do. So if you look at us on Twitter, or you look at us on Facebook, or you look at my Instagram profiles on our three accounts, everything is driving to that page, that sales page to sign up for this class.

AI assessment note: “we've gotten over 80 people immediately register from our list”

Q And how do you walk us? Cause there are a lot of people right now listening that, that they would love to get their first paid speaking gig. Do you remember your first paid gig and tell us the story of how you negotiated that?

A Yeah, my first, my first paid speaking gig was from, uh, Vivica Von Rosen, the LinkedIn expert. She spoke at this event in Las Vegas to, uh, a group of men who rent computers at conferences, and they're like, we need a speaker next year. Who do you recommend? She's like, you got to get Subi Zimmerman. She teaches Instagram marketing. She's fun. She's high energy. She'll keep you guys awake after you go to the casinos and drink all night in the morning. So, um, they, they were really funny. They were like, Wide awake in the morning. They're usually, like, hungover, they said. So, yeah, I made 3000 dollars at that, and that gave me the confidence to charge all the time, or at least get compensation. For example, I'm speaking at Entrepalooza in October, along with Sofia Amoruso, who is one of my favorite online girl crushes, the author of Girlboss, and I'm speaking, and compensation for me for that is flights for me, Morgan, Rachel, three nights in Santa Barbara, California, and I'll waiver a Speaking fee, because that to me equals 5000 dollars.

AI assessment note: “So, yeah, I made 3000 dollars at that, and that gave me the confidence”

Q So give me the, that's kind of what you're teaching. You're also a business woman. How are you making money teaching this?

A Yeah, so we did something really interesting and different this time around, Nathan. In the past, we've created many different courses, online courses, as you mentioned in the, in the intro, and we've had a lot of success doing that, and as you know, it takes a lot of time, a lot of energy, a lot of effort to put together a campaign and, and stick to it, and really launch it successfully via webinars, and we decided when Instagram launched, Instagram started Stories that obviously we wanted to do something, but Rachel's like Emoji Girl X. We don't have the space in the content calendar. Morgan's like raising her hand. Sue, let's do it because you're the Instagram expert. And these are my team members. And so we all had to come together and be on board to do something because obviously I wanted to teach this And be the forefront teacher. so, Nathan, we decided to take advice from our good friend, Steve Dotto, and do a paid webinar. And so, In doing this, it shortened the campaign time. So we started a week early. We're actually doing this webinar September, and we gave ourself a week space time to do this. But what we did is we first sent out an email to our list, which is how big, which our list is a little over 21,000.

AI assessment note: “we decided to take advice from our good friend, Steve Dotto, and do a paid webinar.”

Q So give me the, that's kind of what you're teaching. You're also a business woman. How are you making money teaching this?

A Yeah, so we did something really interesting and different this time around, Nathan. In the past, we've created many different courses, online courses, as you mentioned in the, in the intro, and we've had a lot of success doing that, and as you know, it takes a lot of time, a lot of energy, a lot of effort to put together a campaign and, and stick to it, and really launch it successfully via webinars, and we decided when Instagram launched, Instagram started Stories that obviously we wanted to do something, but Rachel's like Emoji Girl X. We don't have the space in the content calendar. Morgan's like raising her hand. Sue, let's do it because you're the Instagram expert. And these are my team members. And so we all had to come together and be on board to do something because obviously I wanted to teach this And be the forefront teacher. so, Nathan, we decided to take advice from our good friend, Steve Dotto, and do a paid webinar. And so, In doing this, it shortened the campaign time. So we started a week early. We're actually doing this webinar September, and we gave ourself a week space time to do this. But what we did is we first sent out an email to our list, which is how big, which our list is a little over 21,000.

AI assessment note: “we decided to take advice from our good friend, Steve Dotto, and do a paid webinar.”