Q Okay. Okay. That makes a ton of sense. And give us the backstory. Now that we understand the pricing and the product, what year did you launch the business?
A So the, uh, business launched in the summer of 2020. So we started off with, uh, essentially, uh, automating all the workflows that, uh, uh, that happen after photographs get shot in a studio. So essentially started off there. So we built up, uh, built a whole bunch of, uh, image processing algorithms that, uh, automated essentially what people would be doing, uh, using Photoshop. Uh, so that's where we started. So we have a very strong core expertise in image processing and understand what kind of images work for brands. And then over the last year and a half, two years, obviously we've sort of, uh, adopted all the, uh, the new AI tools and essentially built that whole creative imagery layer on top of the image processing, uh, uh, expertise that we have.
AI assessment note: “business launched in the summer of 2020. So we started off with”