Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
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Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q Leading the way. Okay. So let's focus on the LinkedIn training aspect, just for the sake of really digging into the details so that the top tribe listeners can take, you know, hard stuff away. So LinkedIn influence, walk me through when someone buys LinkedIn influence, what are they buying?
A So they are buying a, basically a handbook or a guidebook or a playbook to how to use LinkedIn to grow their business. And that method or path that, you know, you might choose to grow your business may be different depending on how your business is. So the training kind of covers the entire platform and how to use it. So if you want more contacts so that you can, you know, become a bigger force in your industry, or if you want more traffic to your website so you can generate more interest in your product or your business, And generate more sales. You can do that. Or if you want to create a community so that you're seen as a leader within that community, we talk about how to use groups for that. Um, I mean, there's a lot of different uses, but we kind of do that. Training is a whole encompassing thing where it covers the whole network.
AI assessment note: “they are buying a, basically a handbook or a guidebook or a playbook”
Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q fine. So, so you said you just, you said it so nonchalantly, but I think you did this brilliantly. You said you reached out to people to get them to promote it. How did you convince people? You know, you haven't been in LinkedIn training before. How did you convince people that you were the expert and that they should sell their training to their, your training to their audience?
A So at that time, Louis, my business partner, was, um, probably considered one of the top experts. It was, you know, it was early on, and there weren't that many. So he was seen that way. So to those we were reaching out to, um, you know, they already knew him for that. And then B, what we did really to just earn a lot of capital is did a lot of free favors, if you will, and just kind of helped people out with nothing, with no expectations in return. And, uh, that help came in many forms. A lot of people, it was, hey, we can help promote your Products or services, and for others it was, hey, you may need help with your social media because you're not doing that good of a job, so let us step in and help you, or, or hey, you need help vacuuming your office, we're there for, you know, whatever it was, we early on identified kind of who were people that we should, um, you know, be close to, if you will.
AI assessment note: “Louis, my business partner, was, um, probably considered one of the top experts.”
Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q Uh-huh. So, sorry, walk me through the affiliate side real quick. So of the LinkedIn Fluence course, you launched in 2010 or 2011. How much, how much would you say total revenue that course has done, and what percentage of the revenue has been from affiliates versus your direct marketing spend?
A Jeez, it's, it's north of Probably over two million. Uh, it's close to that if it's not over. I mean, and it's hard to calculate. I'd have to literally go back and add it all, all the way from the beginning. We do have over 20,000 customers now, which on the surface looks, you know, a hundred dollar product that's over too many, but it's, it's close to, if not over two million dollars and the revenue from affiliates, probably 60% of that revenue or 70% has come from, probably 60% has come from affiliates. But that's even a hard figure to tell too, because What happens is, Nathan, you may tell your friend John about LinkedIn influence, and then, so you would be an affiliate that would help, you know, generate John's interest, and John becomes a customer as a result. But then John goes and tells Bob, Francis, and Sarah, and those don't necessarily come back through you as an affiliate perspective. So, that's a hard question to answer, but on the surface, 60 to 70% of our, uh, sales we pay an affiliate commission on.
AI assessment note: “Probably over two million... probably 60% of that revenue or 70% has come from affiliates”
Answered produced feed
D 4 · C 5 · P 4 · Cm 4 4.30
Q That's helpful. Okay, so walk me through, you know, I know a little bit about this, but, but our audience might not know anything about it. When did LinkedIn Fluence launch? And walk me through kind of a model you used to launch it, where, you know, you're kind of, you know, the engine, and then you've kind of got, usually got a face that's, that's in front of it.
A Yeah, so my business partner at that time was Lewis Howes, and he was really good with LinkedIn, and we were doing a, we at that point had a, a training that was, ah, five figures, a thousand dollar training, and we said, you know what, let's launch something that's a lower price, and just focused on one network, so that, ah, those in our audience who can't afford it, or are just interested in one network, makes it easier for them to make the decision to, ah, to learn from us. So, that's what we did. We launched it, we reached out to a few people, asked them to help promote it. And it was a really tame kind of little launch, but we did around a 100,000 dollars in revenue in about three, three weeks, I think.
AI assessment note: “my business partner at that time was Lewis Howes, and he was really good with LinkedIn”
