Q Okay, well, that, that, that at least gives you a little bit more flexibility, but it's still painful as heck. I mean, so walk through, I mean, March comes around, things start shutting down. You probably start getting cancellations in, I imagine, what, February, late February, right?
A Yeah, floodgates open up. Uh, we noticed the first massive hit to our company when South by canceled, South by Southwest. They were, we were activating there at a bunch of different events and sub events. And that was a pretty big blow after that. Yeah. Mid-March the floodgates opened. I think we lost about three to six months of earned or like potentially earned income overnight and sales since then have continued to be just absolutely dead. And not only that, but we had refunds to give. We Take deposits. If we don't do any work for your event and it's further than 30 days out, you are owed your money back. So we bled hundreds of thousands of dollars in the, when that first started happening. Which is why we had such a significant and kind of, like, aggressive pivot outside of the events industry. We were so pessimistic about when they might come back that we felt if we didn't do something that could earn cash fast, we would have to lay off our entire team. And e-commerce was kind of our, our guess that that might work. What we were surprised by when we pushed to e-commerce was that, again, it was these brands, big companies like Microsoft, Google, that would purchase 203 108 hundred boxes in one go. Brand the boxes and send them to all their, you know, people on various departments and teams working from home. And so we're spending so much money acquiring individual customers…
AI assessment note: “we noticed the first massive hit to our company when South by canceled”