Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
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Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q Ok, so, so explain to me the cap table of FOMO. Did you, it was a GrowthX company that was struggling that you bought it and kind of rescued, or how did that all work?
A So I was doing the typical VC thing, just reaching out to cool companies around town that I thought might want to take investment. And the founder, uh, said, no, you know, actually I'm not looking to raise. I'm looking to sell. Uh, I mentioned that to my buddy, Justin Mares, just kind of in passing sometime that week, like, Oh, like traction, Justin Mares. Yeah. Traction just to mirrors. And he said, well, we should buy it. Um, so together we, we bought it. I, I mentioned this to the fund and they were interested in buying it as well. And then kind of having me run it and be an employee at the fund, uh, but couldn't figure out the numbers to make it really interesting. So just bought it as like a side project, kept working full-time at the fund and eventually, uh, went full-time.
AI assessment note: “I mentioned that to my buddy, Justin Mares... so together we, we bought it.”
Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q Yeah. Ok, so fast forward today. What is it? You did this in 2015, so we're five years later. I assume you basically changed everything, right? Uh, what's kind of average price point today? It's, I assume it's not four dollars still.
A No, so we've experimented. We've raised prices a few times. I think two of those three price raises, we did it on Black Friday, uh, kind of to troll, uh, but also because we blow up on Black Friday. So Shopify has named us the number one Black Friday app. Our installs go through the roof. So raising prices makes a lot of sense. Uh, but over the years we've attracted like down market and up market. So huge companies will use FOMO, but then really small mom and pops want to use it for their like Mechanic business too. So our pricing now ranges, we have maybe 25, 30 plans from 19 dollars a month, which is our new starter plan. We launched that recently up to around 2000 dollars a month. And that would be a little more enterprise, which is still very low for enterprise.
AI assessment note: “our pricing now ranges... from 19 dollars a month... up to around 2000 dollars”
Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q That's fair. Okay, so take this back to the beginning of this. So, so I consider you kind of just a hustler, and you happen to be in B to B SaaS, and those are all obviously good things. What kind of got you into this in general? Maybe start with, did you launch your own SaaS company back in the day?
A Back in the day, I was a musician, and then I got into marketing at a tech stars company, and that kind of just got me in the, in the circle. So I started freelancing, I started doing agencies, I worked in venture capital, but always doing marketing, always on B to B products. And, uh, getting into ownership was just sort of like, you know, innately I wanted to be an owner one day. I tried and failed multiple times with ventures and starting from scratch. And then finally, a mix of two things happened. First was learning to Program, which I'm still obviously doing. We're learning every day. And the second half of that was being in the right place at the right time, AKA being lucky and having the opportunity to acquire a product that was already working and putting those two together in the last few years, I've been able to like achieve more or find my groove more than all the years before when I was like on the employee side of the table, starting things from scratch and not being able to program.
AI assessment note: “Back in the day, I was a musician, and then I got into marketing”
Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q Yup, yup, okay. So, you did this, uh, you did this back in the Notify app. How did you know that Notify app was the right one to go after? I mean, you talked to hundreds of companies.
A Uh, I can't say I really knew, right? I had conviction, but that's not the same as knowledge. As a marketer, I looked at notify and thought, this is a cool tool, right? That's like what marketers love to find, cool tools. And I looked at it, and when I saw it in action on a website, serendipitously, I thought to myself, what is that I have to know? And that conviction, like that moment of being a marketer and being magnetized towards it, I just had a conviction that thousands of other marketers would feel similarly. And then you get to know the seller and you find out, well, they have like this many customers, not the thousands I think they could have. And then you calculate like the value of that gap and our propensity to, to get it there.
AI assessment note: “I can't say I really knew, right? I had conviction”
