Q And what is the, so, so, uh, again, I've read your bio, so folks know you kind of come from enterprise world, but, um, why did you guys decide to get specifically into this space? What did you see that made you excited about it?
A Oh yeah. So for the past 15 years, I was usually in a role of a product designer, building marketing technology. That was usually my job as a user experience designer to better understand customers. So I've been deployed both quantitative and qualitative techniques to understand people. Um, as we, with analytics and structured data, that's, that's great, but that's only telling you that what is happening, not so much the who and the why. If you want to go deeper on unlocking the buyer's mindset, You need to understand people on all different level, which usually involves doing things like persona development, journey mapping, contextual observation, customer interviews, um, and then you just end up with tons of text, and maybe even a PowerPoint. But that's totally static and siloed. So we thought, hey, what if we could, ah, do what's called dynamic buyer profiling and use some AI and natural language processing to basically process tons of text of what people are writing about or saying in emails, even recorded sales calls. And keep this like systematic listening to your buyers and then push all of this big back to your CRM. We are built on top of Salesforce where both marketing and salespeople can use this data to better communicate with, with buyers.
AI assessment note: “So we thought, hey, what if we could, ah, do what's called dynamic buyer profiling”