Q Okay, so you're sitting there looking, you know, I'm Rajesh, I'm refreshing my Chase account, you're like, whoa, that's a lot of digits. Uh, you say, what do I do with all this money? And you say, you know what, let's bet it all. Let's spend a hundred million bucks cash to go acquire Unbox. Why'd you do this deal?
A So a couple of reasons. One is we wanted to look at adjacencies. We want to, first we want to do a large deal. We've done a couple of small tuck-ins where you sort of add on to the tech, but that's not as exciting as a larger deal which can do, which did two things for us. Number one is gave us a complimentary product which we can sell into the same, ah, marketing department. So Unboxed, Uh, does search and product discovery. So competitors include Algolia, Bloomreach, Constructors, so you can sort of place them. There. And it also gave us a presence in the U.S. market. For a company like ours, primarily India, Southeast Asia, emerging markets, it's very hard building an organic presence, uh, uh, organic base and organic growth in the U.S. And that's where Unboxed came in. So at one shot, we got about 200 plus customers whom we could potentially cross-sell our products to.
AI assessment note: “So a couple of reasons. One is we wanted to look at adjacencies.”