Q What are you doing? You say you want to make Jim smarter, the cafe owner. Are you tying into his POS system? I mean, give me a specific example of something, a recommendation you're going to tell him that helps him with his business.
A Yeah, sure. So let's say, um, you know, Jane comes into his cafe and, um, she comes in at two or three times a week, but you know, she doesn't really, he doesn't really know her name or whatever. So we'll, we might use Facebook marketing or point of sale in the store to encourage Jane to say, log onto the wifi. Cause there's a free offer. If she logs onto the wifi, when she logs onto the wifi, she'll do that via social media, um, be that Facebook or Twitter or Instagram. And make that connection. And for doing that and providing that bit of information about herself, you know, an email address or whatever it is, um, you know, we might give her a coupon to get a free coffee or maybe a coffee with a, if she buys a cake or something like that. So, so she's going to make that first connection. Then, you know, the cafe owner has got, got that, that information about her. He's got that email and he's got that connection and he's able to start that conversation. It's really about, you know, nurturing those customers, like I say, through that life cycle of, Just being a passerby or being a, being a customer that comes in every now and then that you don't know their name through to really kind of giving them some value. Um, and, and that customer then becomes a little bit more engaged. And once they're more engaged, you can continue that conversation with them through, through social me…
AI assessment note: “let's say, um, you know, Jane comes into his cafe”