Q Okay. Got it. That's helpful. So give us a specific example. So, so, so Paul and Jane are getting married. They say they want these things from who's one of your partners, Target, Bed Bath & Beyond?
A Target, um, William Snowball, West Elm, Pottery Barn, Crate & Barrel, Amazon, the whole work. So traditionally how it's worked in the registry, wedding registry world is you would go to a Macy's, you'd get the gun, You'd go add a 50 things to your registry, and you go do that at three different stores. Um, so the, uh, 85% of people who have, have a wedding registry have three retailers. So you'd have to share three different links or three different invitations to people to go buy gifts. So what we've done is we've aggregated all that into one platform. So instead of going directly to Macy's, directly to Crate and Barrel, you can do it all on our platform. And what we've really found out is people, you know, Might like to do it in store, but really they want to have everything online cause it's way more convenient. So we offer that feature. I think the biggest differentiator for us is we have this unique visual representation of your home. So you can go through and kind of see, oh, listen, these are things I need in the kitchen, but actually I need stuff in the office too, or I want to add a honeymoon fund or home down payment fund as well. And so that's a growing part of the business too.
AI assessment note: “Target, um, William Snowball, West Elm, Pottery Barn, Crate & Barrel, Amazon”