Q Okay. And walk me through, a lot of people get lost in LTV because some find it useful, some find it, you know, some don't. Do you use it really to guide you at all, or no, it's just a number you need for investors?
A So we, we look at it, and we track it because it's important for investors. Uh, it's not something we stare at every day. The things we stare at every day are, uh, the average customer size in our pipeline. So are we targeting the right customers? And our churn. We, we, we talk to every customer who turns. We have an outside consultant that we hire that calls every customer who turns to say, why did you turn? What was the decision? Uh, we feed that back into our, uh, our business process, our, our product pipeline, our, our, our customer success business. So we're really focused on making sure that the customers we acquire are the right customers and that they stay with us forever.
AI assessment note: “we track it because it's important for investors. Uh, it's not something we stare at”