Q Oh, Los Angeles. Okay. Who came up with the white label model?
A It was very accidental. Basically, I spoke at the global YPO conference where I was on the main stage. There was Three to 4000 CEOs around the world, very, very large companies in the audience. Nobody actually wanted to hear what I was saying, but I was going on stage right before Magic Johnson, so, you know, people were kind of stuck hearing my story. So I shared my story, and then the former head for DHL, the logistics company for Europe and Africa, came up to me and was like, hey, I've been, I've been running DHL for a long time now, and I want to go into tech. I want to do something different. Let me open your office in Europe. And I thought he was joking, but he wasn't. And then a year later, we had a office and actually first in Bratislava, Slovakia. And the model that we found was going to be the easiest was he's going to invest all the money for putting together the sales team in Slovakia. Uh, and then he would just license our branding and license our technology. And it's been a beautiful model since then.
AI assessment note: “the model that we found was going to be the easiest”