Q And then give me more of the backstory here. When did you launch the company? I think you said 2014, right?
A Yeah, so this was originally a kind of a pivot from LawKick. I know you mentioned in 2012 we launched LawKick. Essentially what LawKick was was kind of like an oDesk or a task rabbit for law firms. So basically I had a DUI, I'm forming my business, I need to go find a lawyer. And effectively, effectively what we figured out was, um, it didn't matter how many leads we sent to these firms. They just had such a crappy process for following up and tracking people. And then they also had a very paper driven process. So they would, you know, require PDFs and printing and all this nonsense. So we said before we can fix the problem of getting more leads to the clients or to the lawyers, we need to fix the fundamental issues. So we started in about, uh, 2000, like we started coming up with the idea, like late
AI assessment note: “Yeah, so this was originally a kind of a pivot from LawKick.”