Q Okay. Okay. That makes sense. And now once they come to you, walk me through some of the economics. Are they sticky? What's your logo retention annually?
A Oh yeah, sure. Yeah. We're, we're, we're outpacing a hundred percent on the dollar side and, uh, that it feels really good. I mean, what I always say to the team is we, we don't want 20% of our clients to leave every year, but I think the 80, 20 rule holds pretty strong. The principle around 80% of people are going to find what they need and they're going to buy more to make up for a loss. If there is the 20%, we've outpaced that 20% in certain quarters and, and, and fallen short of it and others. Uh, But I, I think it's kind of healthy for people to not agree with our philosophy in some small portion, because that means we have an opinion and we have a direction. And, you know, I like that. 80% of people are, are falling along with that. And 20% of people might not be the right thing for them. I think that's, that's okay.
AI assessment note: “outpacing a hundred percent on the dollar side”