Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q do you manage it? I mean, a lot of folks who have a sponsorship newsletter, the Morning Brew style, the Stacked Marketer style, Druitt Trends style, the sort of sub-stack, you know, subscription plus sponsor style, they have the same issue. You're never quite sure how well sponsors are going to resonate. And if you sell them a number of clicks and then don't deliver, like, what do you do?
A So we don't sell, we don't sell clicks. We sell, uh, opens as I think is the case for many of the newsletter products out there. Um, and so we say, Hey, we're, this is how many opens we estimate that you're going to get. Uh, and then we charge you on an open basis. Um, and that way we're incentivized to actually deliver your ads, uh, to the audience and they, they open it. Um, but that, you know, we can control ultimately whether someone's going to click onto your, onto your product or onto your ad. Uh, what we do is we do a B testing. We work very, very closely with partners. We have our, In-house copywriters produce the produce the ad copy so that it feels as native as possible. Um, and then we just try and do our best, uh, also to, to apply our experiences there.
AI assessment note: “So we don't sell, we don't sell clicks. We sell, uh, opens”
Partly produced feed
D 3 · C 4 · P 3 · Cm 3 3.30
Q Yeah, yeah, yeah. On the consumer side, there's a lot of newsletter companies right now with very effective sort of ways to introduce a paywall, right? We see Substack doing very well. We see people, you know, setting up their own click funnels things. How do you introduce the paywall? And can you give us a general sense of maybe how many new subscribers you're adding per month right now?
A Yeah, so I think for us, uh, um, we... I think we see two things. We're, we're a little bit different to what you, what you described with the example of Substack. So, um, we actually, we've never done paid marketing up until this year. And the only reason why we started doing paid marketing is because we have our Um, consumer subscription product, and that allows us from a cashflow point of view, coming back to this leanness, uh, that allows us to acquire customers, um, and basically we get the money back, uh, through the subscription that they pay us. And so we're using also the subscription to really build, um, a new user base, uh, in addition to the transfer that's happening from the newsletter into the subscription. So I think it's not like our user flow is not sign up for a newsletter, and then we try to upsell you. Although we do say there's, there's more stuff here that you're missing. Um, I think there's a, there's sort of an overlap, and some people, um, prefer to be on the newsletter, and we monetize those through the advertising, and some people prefer to be on subscription, and we monetize them through subscription and no advertising, and then there's an overlap. Um, but we, we, our aim is not to say everybody from the newsletter needs to be on the subscription. We want to grow it both ways.
AI assessment note: “our user flow is not sign up for a newsletter, and then we try to upsell”
