Q You hated what, the software or the business?
A I hated surveys. Like, uh, like, you know, Americans this year will get over forty billion surveys and they all look like you're taking the SAT test. You know what I mean? And, uh, and I thought there had to be a better way. So we, we went back to the drawing board and we said, we're not going to, fortunately I still owned and I still own the business. I was one of the few players in my space that didn't raise like venture money. So I had the latitude to do what I wanted to do. And we said, Hey, we can make surveys. Actually be part of the customer experience. We can make the act of asking for feedback be, uh, something that's really enjoyable. And then also we can, by extension, make how you share that, that information, that data with the employees, something that builds them up and makes them better at their jobs. And, and the, the way we ultimately figured out how to do that was to blend three things, great technology, which we had with great art and design and behavioral science. And that's kind of what makes us different today. So that was it, you know, eight years ago. And today that's really.
AI assessment note: “I hated surveys.”