Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
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Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q So do you still run Think, Thinkific with you, with your brother?
A No, so as of last year, uh, around January, I went full-time on Latergram. So, Uh, we had launched, uh, Latergram. It was built out of a hackathon, uh, while I was at Thinkific, just sort of, uh, hanging out with some friends. He came over, decided, hey, let's do a hackathon, uh, started spitting off ideas. Um, and that's really where the, the, the idea of Latergram came about. Um, so we just added like this Evernote list, uh, Ian McKinnon, one of the co-founders, and just went through the Evernote list and just started listing off. And then when he mentioned the, uh, Latergram idea of sort of figuring out a way to schedule posts to Instagram, I kind of jumped at it and was really excited. Uh, one of my friends, the reason because of that, one of my friends, uh, was doing, managing an extremely large Instagram account for, uh, a large retail brand, uh, very, very familiar, similar to Forever 21. It's, uh, Brandy Melville, and she was having a lot of problems doing it, spending a lot of time, uh, just basically managing it all through text messages with a whole bunch of people across the country. And, um, So yeah, when I, when I heard that, hey, there's a way to do this, and he like came up with this idea, sort of the, the tech visionary per se there, um, I just jumped out and thought this was great. So we, we did that as hackathon. About six months later, we launched, um, you k…
AI assessment note: “No, so as of last year, uh, around January, I went full-time on Latergram.”
Answered produced feed
D 5 · C 4 · P 4 · Cm 4 4.30
Q I'm going to eat your brother on the show. That'll be fun. I'll put his episode right after yours. I'm just kidding. Yeah, there you go. I'm just kidding. So, okay, so let's talk later, Graham. So we kind of know the origin. So what, remind everyone, what year did you actually get this thing out in beta, and how'd you launch it?
A So yeah, the, the hackathon was November, sort of, twenty-thirteen. Uh, I think that's the right, um, but we didn't launch until, uh, I guess it was twenty-fourteen, uh, around May. I think it's the twenty-fourteen May. We didn't give, like, we didn't do a beta or anything. We just, um, collecting a few sign-ups, did, like, you know, a beta-less launch, that kind of stuff, but we hadn't actually, we're just slowly accepting people in, and it was, like, I mean, we're literally building the company in our pajamas in bedtime, like, you know, I just sit there and basically fall asleep, um, getting the last few hours in, you know, uh, punching and, you know, doing a little coding or, like, emailing people.
AI assessment note: “we didn't launch until, uh, I guess it was twenty-fourteen, uh, around May”
Answered produced feed
D 5 · C 4 · P 3 · Cm 3 3.90
Q Wait, how'd you get 20,000 signups in the launch month?
A Well, it was, like, leading up to the launch months, I did a lot of, uh, promotion, got a lot of people to write about us, reached out to, it just happened that, it also happened that, like, a lot of the people signing up were bloggers and social media people, and they themselves are great getting, they know how to build an audience, they know how to, like, talk to that audience, and so they were sharing it and loving what we had, um, and so we were sharing with them our product, getting them early access, and so to do that, basically, they were writing Articles about us and sharing and telling everyone and sort of that. It was a bit, a lot of hype buildup, um, and a lot of, uh, articles written about us. So we were getting a lot of basically blogger PR stuff.
AI assessment note: “I did a lot of, uh, promotion, got a lot of people to write about us”
Answered produced feed
D 3 · C 4 · P 4 · Cm 3 3.55
Q Well, wait, hold on, hold on. Let's back up. So what's doing extremely, I mean, Was it a free thing or were you selling it? Define doing extremely well.
A Yeah, so, uh, well, it's, I mean, it took, it took us a little bit to figure it out, but basically it's a SaaS product for basically online bloggers and, uh, anyone looking to teach online, and it gives you the ability to build an online course, uh, and, and basically sell it on your own website, under your own branding. So think sort of Shopify for education per se. Okay. So, Uh, we built this out for ourselves originally. Didn't really think about it as a product and then launched it as a platform for other people to do so they could sign up, self-serve themselves. It's done well. It's, it's been used by Hootsuite. It's been used by a number of different, uh, SaaS companies for sort of SaaS education training, but it's also been used as well for, um, a lot of bloggers. Uh, uh, so for example, uh, Aaron Ross from Predictable Revenue, uh, he uses it to sell his online, uh, sales course. Uh, and basically teach people online and sell. So it's, it's sort of the new version of, I guess, uh, digital products online and the ability to sell digital products.
AI assessment note: “It's been used by Hootsuite. It's been used by a number of different”
