Q Give me more of your backstory here. So you launched in 2014. I mean, how did you get the first hundred customers?
A Oh, no, we, I started the company in late 2014. Uh, you know, we are a regulated company, meaning we're licensed in every single state in the U.S., and we also have licenses in other parts of the world. So it took us like two, three years just Like legal compliance licensing. Um, and in the U S you can't just move money. You gotta have all the licenses in place before you do it. So the actual selling of getting customers in did not really begin to later, um, like 2017 timeframe before you can really start adding customers and bringing customers at scale. And the initial set of customers, I call it like friends and family. It's like whoever we know between all of us that have access to customers. We call them up. It's like, Hey, we built this thing. You want to try it? Can you give it a, give it a shot and give us feedback? So that's the initial crew that came in that used the product.
AI assessment note: “the initial set of customers, I call it like friends and family.”