The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

Luke Swanick no published score: no usable exchanges on raw tape, and a fair score needs 8+ · coarse estimate ≈4.5/5 from 4 produced feed exchanges record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

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4exchanges match
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Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q Who's we, by the way, just you and your dad, or do you have co-founders at this point?

A No, so it was my co-founder. So Bryn, Neil, and John. So Bryn and I had known each other for a decade. He was a member of Canada's national swim team. And then we met John and Neil actually at our old university. Um, and they were just starting to really get into programming. John had his own dev shop, um, and Neil was just starting to code. And they ended up being horses, and that was pretty evident pretty quickly, and we started building this thing out together. So the four of us have lived together in random combinations, you know, several times over the last three years. Um, but we got to know each other through the university campus and started building it together.

AI assessment note: “it was my co-founder. So Bryn, Neil, and John.”

Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q Got it. And what does that, what is that kind of base program by them?

A Yeah. So it's a fully automated experience for your partners, right? So some people run customer advocate and ambassador programs and affiliate programs and sell through accountants and sell through resellers. And some people are even selling through banks and franchises through GrowSumo. So you can work with as many different channel partners as you can. Um, and, and basically we automate the onboarding, the asset management, the tracking and attribution, the engagement and the partner payouts and compliance. So everything that's associated with working with what is basically a global distributed sales force, we take care of out of the box. And the value for that is astronomically high, given just how expensive it is to hire and manage salespeople internally. Um, why not hire one or two people? Evernote literally has two people managing 10,000 external sales agents. That's astronomical.

AI assessment note: “we automate the onboarding, the asset management, the tracking and attribution, the engagement”

Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q Forward slash Monday. So you can go there, try it for free, and if you decide to start paying, you'll get 10% off. Again, that's nathanlacka.com forward slash Monday. Generally speaking, strategically moving forward, both in your, what your salespeople are focused on and what your products focus on, are you kind of going after enterprise or do you actually see a big opportunity in the long tail as well?

A Yeah, so let's take Intuit as an example customer, right? So QuickBooks Online, huge enterprise account. Now, there are 500 apps more that integrate with QuickBooks Online. So for every single QB app, they want their partners to not only sell their product, but they want their partners to sell their integration with QuickBooks Online as well. So when we go after large enterprise, every single customer that integrates with them is interested because they can basically create a shared partner network. So because a QuickBooks or an Intuit partner can sell the QuickBooks integrated apps as well from the same dashboard on GrowSumo, um, we kind of hit both at the same time, which has created unique challenges in scaling, but in terms of building sort of a network effect business, um, it's huge.

AI assessment note: “we kind of hit both at the same time”

Answered produced feed D 5 · C 4 · P 4 · Cm 4 4.30

Q In terms of your age, like your physical age or the company's age?

A The company's age. There were younger, younger founders for sure. Um, but there are some companies that go through YC that are post series A. And so when we had gone through, you don't typically raise financing when you're Company's four months old. Um, but we had the unique opportunity of graduating through YC and getting in front of these investors. So we knew that the cash that we brought on would still have to take us through kind of our discovery and build phase. Um, so we were really capital efficient on that, and we raised more than enough to do exactly that. Um, but in terms of the mentality that we take and the way that we go about building things, we try to be really humble. Um, we try to not talk about some of the numbers that we've hit necessarily.

AI assessment note: “The company's age. There were younger, younger founders for sure.”

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