Q Okay. Wonderful. So tell us real quick. Let's spend a minute. Tell us a story of the last deal you did. What was the company name? How much you put in? Why'd you do it?
A Uh, sure. Last company we did was a company called IDEO, I-D-I-O. Uh, uh, it's a SaaS company, and what it does is it figures out what people are reading, uh, on a, on a webpage, and what that does for the, uh, the company that's buying the, uh, IDEO product is allows them to refine their content marketing, so they know what's being read, what's being, uh, what people are interested in, so they can produce more of that specific content for that specific individual. It reduces their marketing costs, uh, because they have less writers or less content producers who are producing more relevant stuff, and it drives, obviously, customer engagement, because if you, uh, if you provide interesting and relevant information to people, they tend to engage with you a lot better, as I'm sure, Nathan, you have discovered, uh, through your podcast.
AI assessment note: “Last company we did was a company called IDEO, I-D-I-O. Uh, uh, it's a SaaS company”