Q Doesn't that turn off all your channel, your 300 channel partners right now, if you start going direct to their customers?
A I think it's going to be more of an inbound play. It's not necessarily their customers. We work with partners that have their own customer bases all over the world. This is more of like an inbound, inbound play on that. I mean, it's a good point, but To be honest, at the end of the day, we also have to generate money where, where it makes sense. And, and if a lot of partners and resellers are out there, uh, you know, selling this directly, there's no reason why we can't as well in a, in a different way. I think the way that we would sell it is very much turnkey, really simple, generate emails, send a couple emails, very, very straightforward. Our platform, the reason it integrates, or the reason it's so powerful, and it integrates with a lot of third-party tools like HubSpot, FusionSoft. Uh, it's really an open platform. So the agencies that can really make the most amount of money are the ones that go in there, they tinker, they set up, you know, the Zapier, the extended integrations. Uh, that's not what our product would do. Our product would be the simple turnkey. It would very much compete with Zenreach and Yelp Wi-Fi. Uh, whereas our partners are winning business because they're differentiating themselves with a more, uh, strategic custom approach versus a turnkey. Wi-Fi marketing play.
AI assessment note: “our partners are winning business because they're differentiating themselves with a more, uh, strategic custom approach”