Q And, and I guess why couldn't you fund off? I mean, you already had significant revenue. Why couldn't you fund off like upfront customer contracts?
A Just the acceleration of how fast we saw the technology coming. And for the first time, um, we actually saw a scalable business model. So we had a program around suicide prevention in the air force. So this was one where, um, We created the content and then sold user licenses. So basically like, like you're selling tickets to a movie, um, sold 10,000 for the first year. And then they expanded that for the second year up to 25. And we saw the ability to create something that was like a masterclass for VR. Um, and that there would, there's from, from the enterprise leaders perspective, They love virtual reality because, uh, it just works better and their people love it. The challenge with virtual reality is there's not a lot of content out there. So off the shelf content means they only need to pay for their usage, which means they don't need to have huge upfront startup costs.
AI assessment note: “Just the acceleration of how fast we saw the technology coming.”